Since inception, we always knew that ultimately we will create our own event that is to the highest standards of the industry, and that will showcase our potential and ability to create and manage a big-scale event.

From ideation and concept creation to the tiniest of details – we planned, created, and flawlessly managed a 3-Day music festival called “Beat لحن و” in Jeddah Superdome, that focused on local and regional hip-hop artists and regional superstars, some of which have never performed in Saudi Arabia.

An event that was licensed by GEA, after meeting all the detailed requirements.

Highlights

• Creation of brand concept, identity, and implementation
• Acquiring all governmental paperwork for the event and talents
• Drafting a pitch deck and presenting it to potential sponsors, while catering the packages to their brand needs
• Managing and launching a full social media campaign
• Installation of venue branding
• Managing 22 local and regional artists, along with their logistics
• Building a massive 60WX20HM stage with an area of 720 sqm, with 385 sqm screens, fully equipped with the latest AVL technology
• 500+ staff responsible for crowd management and security
• Ensuring the health and safety of staff, artists, and attendees through detailed operation plans
• Designed and produced all material related to event logistics
• Full Event Management, from the operational plan to stage management, media coverage, as well as evacuation and safety plans
• Set up and management of the F&B Area