Who would have imagined Sebastian Vettel, the 4-time F1 Champion, coming to Riyadh and riding with him in the same car? Well, we imagined it and made it happen for more than 500 consumers who spent a full day at Reem Racetrack to see the F1 Scuderia Ferrari German World Champion.

We managed the event from scratch: guests’ invitation and logistics, AVL, entertainment, F&B, crowd registration, and management. We ensured that all attendees left filled with excitement and smiling.