A passion project and a way to spread awareness about one of the common types of cancer in women. We were able to create a campaign concept (#Feel_To_Heal) that not only touched on the importance of regular screening, but also targeted the male population as probable cases, and as the main support system for the women in their lives.

We produced and launched a social campaign starting with the production of a video showcasing the different demographics that can be affected by the disease. We also partnered with Care hospital to do live webinars with their medical education team.

We were physically present in Dammam, Jeddah, and Riyadh, in various universities, hospitals, and malls to increase reach and awareness.

The booth experience was segregated into pre-diagnosis, post-diagnosis, and examination rooms. We also asked visitors to become part of the campaign by taking photos that were used to create a mosaic of the main campaign poster.